Gone are the days of expensive, slow, and inaccurate customer research and persona building. HUCKLE will provide detailed persona information in minutes and allow for advanced segmentation of your audience on criteria including age, gender, income, household makeup, geography, and more than a dozen other features.
HUCKLE is the World’s Fastest, Most Accurate, and Cost-Effective Persona Builder
260,000,000
US Adult Profiles
100,000
Records Uploaded
95
Average Match Rate
90,000,000
Updates Per Day
Analyze over 300 data points spanning demographics, psychographics, shopping behaviors, media preferences, political views, hobbies, interests, sports, arts, entertainment, geography, generational insights, household dynamics, and neighborhood trends
Maximize Your Best Bets: Focus on engaging existing customers and acquiring net new customers that are most likely to convert.
Minimize Your Bad Bets: Stop wasting marketing dollars on prospects unlikely to convert or customers who will be unprofitable.
HUCKLE combines your customer list with our large-scale data repository of real customer insights to build accurate personas.
With HUCKLE’s precision persona-building, you can have confidence that your marketing dollars are being well spent.
Find more of your best customers by validating and replicating their profiles and persona segments across your target audience.
Testimonials
FAQ’s
How many customer profiles does HUCKLE use?
HUCKLE compares your data to over 260 million US customer profiles.
Where does the data come from?
HUCKLE’s data comes from a large and diverse range of sources including: consumer purchasing data, credit card transactions, shopper and loyalty card activity, real estate and property data, automotive and vehicle registration data, new mover data, public records, telephone records, change of address forms, voter registrations, bankruptcy filings, self reported information, and census data.
Is the data accurate?
TruthSet, an independent third party, compared HUCKLE data sources with other leading providers and found that HUCKLE performed 17% better than average for overall demographics, age, and gender, and 36% better than average for lifestyle attributes in key demographics. HUCKLE ranked as a top provider in each of those categories.
Does HUCKLE sell my data?
No, HUCKLE does not sell any of your data.
Is my data safe?
Yes! HUCKLE follows all state and federal data privacy standards and does not disclose personal information about its users. Your data is anonymized immediately after to ensure no customer’s individual data can be accessed.
Do you use my data to train HUCKLE?
No! We do not use your data to train our product. HUCKLE is designed to analyze and interpret your data and your data only.
How many records do I need to get started?
We require a minimum of 2,500 records to get started with HUCKLE. Uploading 2,500 records ensures statistical significance of your audience segments.