Use Your Customer Data to Build the Perfect Google, Facebook and Mailchimp Campaigns

Combine the power of your customer data with AI to create the perfect Google, Facebook and Mailchimp campaigns. Deliver highly targeted, high-performing ads and emails to your ideal customer segments. And do it all without using third-party cookies!

US Adult Profiles
Records Uploaded
Average Match Rate
Updates Per Day

Up to 300+ data points analyzed, including demographic, psychographic, shopping, media usage, political leanings, hobbies, interests, sports, arts, entertainment, geography, generational, household, and neighborhood data

first party data

Integration with your first-party customer data to power decision-making

integration with ads

Integration with Google, Facebook and Instagram Ads to segment and target your interest by demographics, interests, geography, and dayparting.

customer segmentation

Power MailChimp campaigns based on sophisticated customer segmentation


HUCKLE provided us with a quick and simple solution to better understand a subset of our customers and what their interest and purchasing practices were. This armed us with critical knowledge to market more effectively and drive higher engagement with look-a-like audiences going forward. I highly recommend HUCKLE as the perfect solution to better know who your customers are and improve your marketing efforts.

Ryan Ray | Director of Marketing Analytics & PerformanceBob Evans Restaurants

I was truly impressed with not just the insights I gleaned from HUCKLE, but with how intuitive everything was. I can see this being a very valuable tool for any marketer, and something that can enable them to share important data and trends within their larger organization.

Anthony Gilroy | Senior Director of MarketingSteinway & Sons

Easy to navigate, easy to customize, and a great tool for creating detailed customer personas for any marketing campaign.

Julie Niziurski, Ph.D. | Research ManagerPath


How many customer profiles does HUCKLE use?

HUCKLE compares your data to over 260 million US customer profiles.

Where does the data come from?

HUCKLE’s data comes from a large and diverse range of sources including: consumer purchasing data, credit card transactions, shopper and loyalty card activity, real estate and property data, automotive and vehicle registration data, new mover data, public records, telephone records, change of address forms, voter registrations, bankruptcy filings, self reported information, and census data.

Is the data accurate?

TruthSet, an independent third party, compared HUCKLE data sources with other leading providers and found that HUCKLE performed 17% better than average for overall demographics, age, and gender, and 36% better than average for lifestyle attributes in key demographics. HUCKLE ranked as a top provider in each of those categories.

Does HUCKLE sell my data?

No, HUCKLE does not sell any of your data.

Is my data safe?

Yes! HUCKLE follows all state and federal data privacy standards and does not disclose personal information about its users. Your data is anonymized immediately after to ensure no customer’s individual data can be accessed.

Do you use my data to train HUCKLE?

No! We do not use your data to train our product. HUCKLE is designed to analyze and interpret your data and your data only.

How many records do I need to get started?

We require a minimum of 2,500 records to get started with HUCKLE. Uploading 2,500 records ensures statistical significance of your audience segments.