HUCKLE is Your AI Marketing Data Analyst On Demand

HUCKLE gives you confidence – in your targeting, in your messaging, and in finding more of your best customers.

HUCKLE:

  • Enables instant customer insights
  • Is based on your customers
  • Removes human bias
  • Immediately identifies new customers more accurately, faster and at a lower cost.

Make more of your Best Bets, and eliminate Bad Bets, with HUCKLE

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260,000,000
US Adult Profiles
100,000
Records Uploaded
95
Average Match Rate
90,000,000
Updates Per Day

HUCKLE’s four step process:

  • Define- Analyze over 300 data points spanning demographics, psychographics, shopping behaviors, media preferences, political views, hobbies, interests, sports, arts, entertainment, geography, generational insights, household dynamics, and neighborhood trends.
  • Refine – Instantly segment your audience based on hundreds of filters including age, income, gender, language spoken, sports, interests and media usage.
  • Expand – Build a real time target customer list by identifying the traits of your best customers.
  • Engage – Interact with new and existing customers on the right channel, with the right message at the right time.

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    HUCKLE transforms the way organizations understand their customers, reducing the time required for sophisticated customer analysis and targeting from weeks to minutes. By leveraging real-time data and AI technology, HUCKLE delivers speed and accuracy, empowering businesses to make confident, data-driven decisions faster than ever.

    first party data

    HUCKLE combines your customer list with our large-scale data repository of real customer insights to build accurate personas.

    integration with ads

    With HUCKLE’s precision persona-building, you can have confidence that your marketing dollars are being well spent.

    customer segmentation

    Find more of your best customers by validating and replicating their profiles and persona segments across your target audience.

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    Testimonials

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    “HUCKLE provided us with a quick and simple solution to better understand a subset of our customers and what their interest and purchasing practices were. This armed us with critical knowledge to market more effectively and drive higher engagement with look-a-like audiences going forward. I highly recommend HUCKLE as the perfect solution to better know who your customers are and improve your marketing efforts.”

    Ryan Ray | Director of Marketing Analytics & PerformanceBob Evans Restaurants
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    “I was truly impressed with not just the insights I gleaned from HUCKLE, but with how intuitive everything was. I can see this being a very valuable tool for any marketer, and something that can enable them to share important data and trends within their larger organization.”

    Anthony Gilroy | Senior Director of MarketingSteinway & Sons
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    “Easy to navigate, easy to customize, and a great tool for creating detailed customer personas for any marketing campaign.”

    Julie Niziurski, Ph.D. | Research ManagerPath

    FAQ’s

    How many customer profiles does HUCKLE use?

    HUCKLE compares your data to over 260 million US customer profiles.

    Where does the data come from?

    HUCKLE’s data comes from a large and diverse range of sources including: consumer purchasing data, credit card transactions, shopper and loyalty card activity, real estate and property data, automotive and vehicle registration data, new mover data, public records, telephone records, change of address forms, voter registrations, bankruptcy filings, self reported information, and census data.

    Is the data accurate?

    TruthSet, an independent third party, compared HUCKLE data sources with other leading providers and found that HUCKLE performed 17% better than average for overall demographics, age, and gender, and 36% better than average for lifestyle attributes in key demographics. HUCKLE ranked as a top provider in each of those categories.

    Does HUCKLE sell my data?

    No, HUCKLE does not sell any of your data.

    Is my data safe?

    Yes! HUCKLE follows all state and federal data privacy standards and does not disclose personal information about its users. Your data is anonymized immediately after to ensure no customer’s individual data can be accessed.

    Do you use my data to train HUCKLE?

    No! We do not use your data to train our product. HUCKLE is designed to analyze and interpret your data and your data only.

    How many records do I need to get started?

    We require a minimum of 2,500 records to get started with HUCKLE. Uploading 2,500 records ensures statistical significance of your audience segments.  

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