Get To Know Your Audience Like Never Before With HUCKLE.

Uncover deep, actionable insights into your audience’s demographics, psychographics, and lifestyle attributes through the first SaaS based, self-service, customer identity platform.


Imagine having complete audience profiles and insights delivered in minutes.

HUCKLE, from Futurety, is a SaaS platform that analyzes your customer data in a secure environment, and compares your customer data with millions of consumer data sources.

What is the age and income of your typical customer? Do they own a cat, dog or horse? Do they spend their weekends on a motorcycle or a boat? Do they knit, garden or read best-selling novels? Do they like watching football, playing football or collecting football memorabilia? HUCKLE can tell you that and much, much, more. Examples of insights include:


Age, Gender, Income, Geography, Home Ownership, and Education


Pets, Arts, Sports, Parenting, High Tech, Home and Garden, Cooking and Wine


Automotive, Boating, Motorcycle, Reading, Home Improvement, Travel, and Physical Fitness


Home Value, Net Worth, Income, Credit Card Usage, Charitable Donations, and Investor Status


Using traditional market research methods, gathering insights at this level would take months of surveying and focus groups, large budgets, and a dedicated team of analysts combing through subjective results.

HUCKLE allows for more targeted outreach and an increased likelihood of connecting with your audience when it matters. Compared to traditional research projects, here’s how HUCKLE stacks up:


HUCKLE can compare hundreds, thousands, and even millions of data points, making it easy to understand your audience.


The average cost of traditional market research studies can range between $25,000 and $50,000. Our pricing starts at only $5,000 – a small fraction of that price.


Collecting surveys and organizing focus groups can take months, if not longer. HUCKLE can analyze your data and provide results in minutes!


Results come from customer purchasing history, public records, and consumer activity and are not susceptible to recency bias, observer bias, groupthink, false responses or other flaws associated with qualitative research.


Your customers’ privacy and security is our top priority. HUCKLE is compliant with all state and federal data privacy standards and does not disclose personal information about your users. 

All data is presented in an anonymous, aggregated format, and we never use your customer data to train or update our model.

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Level 1 Level 2 Level 3 Level 4
Customer Records Analyzed ** 12,000 25,000 75,000 75,001+
Annual Cost  $5,000 $10,000 $25,000 Contact Us
Price Per Record $0.42 $0.40 $0.33 Contact Us

* If you’re an agency or firm that manages multiple brands, contact us today to learn more about our partner pricing.

** Pricing based on total number of records processed. Percent of matched records will vary. More than 2,500 records per upload required.


“HUCKLE provided us with a quick and simple solution to better understand a subset of our customers and what their interest and purchasing practices were.  This armed us with critical knowledge to market more effectively and drive higher engagement with look-a-like audiences going forward.  I highly recommend HUCKLE as the perfect solution to better know who your customers are and improve your marketing efforts.”

Ryan Ray
Director of Marketing Analytics & Performance
Bob Evans Restaurants

“I was truly impressed with not just the insights I gleaned from HUCKLE, but with how intuitive everything was. I can see this being a very valuable tool for any marketer, and something that can enable them to share important data and trends within their larger organization.”

Anthony Gilroy
Senior Director of Marketing
Steinway & Sons


How many customer profiles does HUCKLE use?

HUCKLE compares your data to over 260 million US customer profiles.

Where does the data come from?

HUCKLE’s data comes from a large and diverse range of sources including: consumer purchasing data, credit card transactions, shopper and loyalty card activity, real estate and property data, automotive and vehicle registration data, new mover data, public records, telephone records, change of address forms, voter registrations, bankruptcy filings, self reported information, and census data.

Is the data accurate?

TruthSet, an independent third party, compared HUCKLE data sources with other leading providers and found that HUCKLE performed 17% better than average for overall demographics, age, and gender, and 36% better than average for lifestyle attributes in key demographics. HUCKLE ranked as a top provider in each of those categories.

Does HUCKLE sell my data?

No, HUCKLE does not sell any of your data.

Is my data safe?

Yes! HUCKLE follows all state and federal data privacy standards and does not disclose personal information about its users. Your data is anonymized immediately after to ensure no customer’s individual data can be accessed.

Do you use my data to train HUCKLE?

No! We do not use your data to train our product. HUCKLE is designed to analyze and interpret your data and your data only.

How many records do I need to get started?

We require a minimum of 2,500 records to get started with HUCKLE. Uploading 2,500 records ensures statistical significance of your audience segments.  



Too many bad email addresses and phone numbers in your CRM or other contact list? Do you need to know more about the income, age, hobbies and interests of your sales and marketing prospects? HUCKLE Match can help. Provide your CRM database of at least 50,000 records and we’ll match your list with database of 260 million Americans. We’ll provide you with appended and up-to-date contact information as well as information on demographics, and lifestyle traits of each of your contacts.


Interested in using HUCKLE data to create your ideal target audience list with current and accurate contact information, including phone numbers, email addresses and postal addresses? Contact us to learn how HUCKLE Builder can create target lists from 100 to millions based on the demographic and lifestyle traits of your target consumer.